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Public Opinion
Anthony Leiserowitz, Jagadish Thaker (2025)
Nearly half of Indians say they know little or nothing about "global warming", yet 96% believe it's happening once it's explained. Yale's survey finds awareness lagging far behind concern, with 78% wanting their government to do more.
What the evidence shows
This is the fifth wave of YPCCC’s flagship nationally representative survey tracking Indian public opinion on climate change since 2011, conducted in partnership with CVoter. The data measure awareness, beliefs, risk perception, policy support, social engagement, activism intent, and — new to this wave — self-reported vulnerability and resilience to extreme weather (warning systems, recovery capacity, migration, financial cushion, and social support networks).
Data collection overlapped with a record-breaking, unusually early heat wave in India, which the report explicitly flags as potential context for elevated risk perception and personal-experience findings. The survey also draws comparisons to a separate, larger YPCCC Climate Impacts and Attribution survey to contextualize awareness gaps.
The report combines nationally representative quantitative findings with framing around India’s structural realities — as the third-largest global emitter with historically low per-capita emissions, a young population, a 2070 net-zero pledge, and severe heat-related mortality and infrastructure vulnerabilities.
Key Findings
Nearly universal concern and threat perception: 90% are worried about global warming (58% "very worried"); 94% say it's personally important to them; 89% say they've personally experienced its effects — up 8 points since Feb 2025 alone.
Awareness lags well behind concern: only 53% say they know "a lot" or "something" about global warming (the first time this has been a majority since 2011), while 96% affirm warming is happening once given a short definition — showing concern is not contingent on formal understanding.
Strong, broad-based policy support: 78% want government doing more; 86% favor the 2070 net-zero commitment; 84% favor banning new coal plants; 65% say India should leave most coal in the ground.
Stand-out data points
+38 points: increase in "very worried" respondents since the first 2011 survey (20% → 58%), showing a near-doubling of acute concern over 14 years.
89% personal experience, but only 53% basic knowledge: a striking gap where lived climate experience has outpaced conceptual understanding of "global warming" as a term/framework.
43%: no safety net: nearly half of Indians report having zero friends or relatives they could count on for help in trouble — a critical vulnerability multiplier layered onto climate risk.
Examples of how Understories uses this research
Credibility Yale/CVoter methodology, large sample, weighted to Census parameters — high-credibility source; usable as citation backing for claims about Indian public opinion.
Hope Doom Balance Data shows co-existing high worry AND high policy optimism/support — supports messaging that pairs threat acknowledgment with credible solution pathways rather than pure doom framing.
Solution focus Strong majority support for concrete solutions (94% renewable jobs program, 84% coal phase-out) suggests solution-oriented messaging will find receptive ground.
Explainability Findings are specific enough (exact percentages, comparison waves) to support scored, cited recommendations — e.g., "Indian audiences show near-universal (90%) worry; don't lead with threat, lead with actionable solutions since 94% already support one."
Non-maleficence: Because 84% already hold a factually incorrect belief (plastic pollution causes warming) and 37% cite religious causation, advocates using this data should avoid messaging that reinforces these misconceptions even implicitly; Understories flags corrective framing rather than amplifying folk theories.
— non exhaustive.
Key quote
On the survey's own limits amid India's complexity, the authors acknowledge "No single study can do justice to the richness and diversity of Indian society as well as the complexity of climate change."
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Last update: 20 August 2026
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