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Leiserowitz, A., Kotcher, J., Verner, M., Rosenthal, S., Goddard, E., Carman, J., Myers, T., Ettinger, J., Fine, J., Richards, E., Goldberg, M., Marlon, J., Maibach, E.
The landmark segmentation study dividing the American public into six distinct climate audiences from Alarmed to Dismissive. The most widely used framework for climate audience strategy in the US.
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