A foundational audit of why climate science fails to produce public action, examining the gap between what scientists communicate and what audiences receive. Essential reading for anyone designing climate messaging from scratch.

Empirical test of whether the words 'global warming' and 'climate change' produce different levels of public concern. The results complicate the conventional framing wisdom — and the differences are smaller than most assume.

Introduces inoculation theory applied to climate misinformation: pre-emptively exposing audiences to weakened forms of denial builds resistance to the real thing. One of the most cited studies in the prebunking literature.

Practitioner-oriented guide drawing on CDKN's communications experience across Africa, Asia, and Latin America. Foregrounds local context, trust, and messenger credibility over message content.

How to present numerical climate-health data to non-expert audiences without distorting or overwhelming them. Offers concrete principles for making statistics feel real and personally relevant.

Evidence-based recommendations for health professionals and communicators on how to frame climate impacts on human health. Bridges clinical communication research and climate advocacy.

Large-scale attitudinal survey across seven European countries, mapping where publics sit on climate and what moves them. Identifies the persuadable middle that most campaigns ignore.

A hands-on toolkit from 350.org for grassroots campaigners building climate narratives through digital channels. Covers story structure, platform logic, and how to centre frontline voices.

Multi-country study on how journalists and publics interpret IPCC scenario language. Finds that technical framing consistently backfires — and suggests more grounded, near-term alternatives.

FrameWorks Institute guidance on the specific words, frames, and explanatory chains that help general audiences understand — and support — climate action. Practical and directly applicable.

A provocation from a climate scientist arguing that conflating scientific authority with activist advocacy undermines public trust in both. Useful counterpoint for thinking about messenger credibility.

Documents the systematic exclusion of non-English speakers from climate communications and policy. Makes the case for language access as a climate justice issue, with a global framework for action.